Even more proof that Twitter has changed the face of social networking, cable execs have been aggressively exploring plans to harvest some Tweet power of their own.
Entertainment network, “E!” will offer up 140 character chunks from a number of celebrities in the news crawl at the bottom of the screen during its programming.
Most networks and local tv stations have been making official announcements via the service and encouraging Anchors and Reporters to tweet.
Celebrity Tweeters, however, have been the ones to give Twitter it’s biggest boost. Analysts say, after media maven Oprah Winfrey sent her first tweet during a live broadcast, Twitter saw its share of U.S. Internet visits increase by a remarkable 24 percent.
Oprah's decision to join the Twitterati follows on the heels of (and may have been inspired by) a well-publicized contest between actor Ashton Kutcher and CNN to see which could be the first to cross the million-follower mark. Much to the chagrin of the media outlet, Kutcher prevailed, but most observers expect Oprah to stay hot on his heels in followers.
E! will also feature a “Celebri-Tweet” widget on its homepage keeping users up to date on what the celebrity Twitterati are tweeting.
Twitter is also being used as a new revenue stream. Networks are creating widgets, on their websites and selling advertising against them, collecting easy cash from user generated content.
All proof positive of how powerful Twitter will become in the world of social networking.
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