Think of it as a sign of the web media times. As advertisers look for more creative ways to get your attention, look forward to more commercial between websites.
Starting this Summer beta tests will begin on a new ad unit that allows publishers to insert UNINTERRUPTED 15- and 30-second video ads between pages on their sites. Reuters has already signed up. And according to Adweek MSNBC.com and The Weather Channel are close to joining in
The company behind the move is called ShortTail Media. D30 is the name of the process and it’s aim is to bring bigger, more interrupting ad units online.
The reasoning for this new feature is that publishers believe the standard web ad is too easy to ignore. Advertisers say the strategic placement doesn’t interrupt the flow of the content. An interruption they hope to achieve by inserting commercial between pages on the site.
Reuters, MSNBC.com and The Weather Channel aren't the only publishers buying the ideas like the ones Payne is selling. Other publishers and networ anre employing similar versions of the units.
If all this sounds like it will hamper the user experience, ShortTail Media CEO David Payne says then that’s just too bad.
So.. pardon the interruption website embedded commercials coming soon to a laptop near you.
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