Babies are off limits but ads aren’t.
Mobile ad companies have the digital world at their finger tips, as some they serve up small versions of the Web's standard text and display ads while others branch off in a more shakeable directions. NYC based Medialets is headed that way.
Medialets is looking to popularize premium rate fetching shakeable ads for your Iphone. Over the last year, the company has made its presence felt in the iPhone app market by offering its unique ads.
By using analytics software, Medialets has signed up more than 1,000 app publishers. The company has reached 14+ million unique users since last summer. That means Medialets ads have been seen by 40% of all iPhones and iPod touches that Apple has sold.
Medialets has raised $4 million in Series A financing to build out its platform. The company will , will focus on selling technology to power multimedia ads for iPhone apps, such as the shakeable Docker’s ad.
Other initial advertisers include Paramount, FedEx, MasterCard, and Tribune Media. These ads take advantage of the iPhone's (and other smartphones') advanced features like its large touchscreen, powerful processor, advanced Web browser, location functions, motion sensor, etc.
Medialets plans to sell its technology to mobile app publishers and ad networks, focusing on serving and measuring the ads versus setting up a sales force and brokering deals.
This first ad is interesting and fun.. but so are so many other apps out there. Medialets success will depend on just how creative they can get to compete with Smartphone users increasing desire for bigger, better and more entertaining.
Check out the first ever shakeable ad:
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from a users standpoint ads are extremely inconvenient.
ReplyDeleteApps run time usually spans much less than a minute because they are quickly opened and closed. The user generally wants quick access to the information or whatever he or she is doing. Commercializing screen space on an app may be profitable, but it is not user friendly. It takes space, and reduces the intuitiveness of the program by adding unneeded complexity.
If you have an iPhone you know how annoying accidentally touching an ad in an app is.
As a developer I would never put advertisement in an application, no matter what the profit.
I wonder what the reaction would be if windows embedded ads into the desktop... or MSword
Jeremy, that's a great point. We all know companies are searching for ways to make $$. I think it'll just lead to users finding other ways to avoid seeing the ads. Who knows.. maybe embedded ads in Windows applications are next.
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